How We Engage

Services and Engagements

Three ways to work with Redemption Marketing. Each built around one standard: marketing tied directly to revenue, with someone accountable for outcomes.

01 · The Scout's Report

Your 90-Day Growth Recon

A strategy intensive that audits your entire marketing ecosystem, reveals blind spots and wasted spend, and delivers a prioritized 90-day action plan before you commit to anything ongoing.

Ideal for owners who want to validate fit, understand what is working, and know exactly what needs to change before investing in a longer engagement.

Starting at $5,000 One-time · Applicable travel quoted separately
  • 2-week data-gathering and preparatory period via email
  • 4-hour Campaign Map Framework session, virtual or in-person
  • Full vendor-by-vendor performance audit
  • Attribution analysis connecting ad spend to booked jobs where data permits
  • Blind spot report and immediate action priorities list
  • 90-day campaign roadmap with specific next steps
Start Your Scout's Report

Good Fit If:

Right For You

  • $1M+ revenue
  • Multiple active vendors
  • Existing ad spend
  • No single ROI source
  • Want clarity first

Not a Fit

  • No current ad spend
  • Looking for a quick fix
  • Not ready to act on findings
02 · The General's Table

Fractional CMO Leadership

Embedded marketing leadership involvement tailored to your scope and stage. Ryan owns the marketing plan, sets and enforces KPIs, directs your vendors and internal team, and ties spend directly to revenue outcomes.

Built for $5M+ home-service companies with active marketing spend and multiple vendors who need a single person accountable for the whole system.

Typically $7,500–$12,500/month Built around a six-month growth plan. Initial commitment and ongoing terms are defined in your proposal.
  • Campaign Map delivered in the first 30 days
  • Embedded marketing leadership, with involvement tailored to your scope and stage of the engagement.
  • Weekly sprint planning and KPI review calls
  • Full authority to evaluate, direct, and recommend changes to vendors
  • Quarterly planning calls and real-time decision support
  • Reporting frameworks and KPI scorecards your team keeps after the engagement

Note: The monthly leadership fee covers Ryan's time. Media spend, software subscriptions, and specialist execution are separate costs managed within your existing vendor relationships.

Request a Fit Call

Good Fit If:

Right For You

  • $5M+ annual revenue
  • Multiple vendors in play
  • Owner wants out of day-to-day
  • Ready for accountability
  • Existing ad spend

Not a Fit

  • Want tactics, not leadership
  • Unwilling to change vendors
  • Want a one-time audit only
03 · The Lookout Post

Advisory Partnership

Ongoing strategic counsel for clients who have completed The Scout's Report or The General's Table. You have built the system, installed accountability, and now need a trusted voice to keep it sharp.

This is not an entry-level engagement. It exists for operators who have already done the hard work of getting clear and want to ensure it compounds over time.

Typically $4,000–$5,000/month Following a qualifying initial engagement · Scope confirmed at transition
  • Monthly strategic advisory sessions with Ryan
  • On-call access for high-stakes decisions and vendor reviews
  • Ongoing KPI accountability and performance check-ins
  • Strategic support without full embedded hours
  • Long-term alignment as your business scales
Start With a Discovery Call

Why This Engagement Is Earned

The Lookout Post is not an entry point. It is a continuation. To advise effectively, Ryan needs to understand your business deeply: your vendors, your data, your team, and where the gaps are.

That foundation is built through The Scout's Report or The General's Table. Clients who have completed either engagement can inquire about transitioning to an ongoing advisory relationship.

Not sure where to start? The Scout's Report is the natural first step for most owners. It delivers value on its own and gives both sides the information needed to decide if an ongoing relationship makes sense.

Frequently Asked Questions

What to Know
Before You Engage

Can Ryan lead our existing agencies?

Yes. Leading existing agencies is the primary function. Ryan sets expectations, reviews performance, and makes recommendations on scope, spend, and fit. He does not replace your agencies. He provides the leadership layer above them.

Can he work alongside our marketing director?

Yes. Ryan can work above, beside, or in support of an existing marketing hire depending on what the organization needs. The engagement is scoped accordingly during the discovery call.

Does he help build internal marketing capabilities?

Yes. A stated goal of the General's Table engagement is developing the internal capabilities your business needs. That includes establishing reporting rhythms, defining team responsibilities, and building the documentation and frameworks your team keeps after the engagement ends.

What does the company own after the engagement?

The Campaign Map, reporting frameworks, vendor performance records, KPI scorecards, and documented priorities developed during the engagement remain with your company.

How is marketing evaluated using ServiceTitan?

Where ServiceTitan data is available and clean, Ryan uses it alongside call tracking and ad platform data to measure booking rate, cost per booked job, completed revenue by service line, and technician utilization. Attribution is always assessed honestly. Where data is incomplete, that gap is documented and addressed as part of the engagement.

What happens in the first 90 days?

Days 1 through 30 focus on access, baseline data, vendor review, attribution assessment, and building the Campaign Map. Days 31 through 60 address priority gaps, establish reporting rhythms, and clarify team responsibilities. Days 61 through 90 evaluate early results and set the next quarter's priorities.

What is included in the monthly fee?

The monthly leadership fee covers Ryan's time: embedded hours, calls, vendor oversight, reporting review, and strategic direction. Media spend, software subscriptions, and specialist execution are separate costs managed within your existing vendor relationships and budget.

Not Sure Which Is Right?

Start with a discovery call. We'll figure out where you are and which engagement fits your current stage.

Book a Discovery Call