Fractional CMO · Home Service Companies

Marketing That's
Actually Accountable.

Your vendors have dashboards. Your reports look fine. But you can't answer the one question that matters: which dollars are actually driving revenue? That's the problem Redemption Marketing was built to solve.

Book a Discovery Call
Ryan Cook, Fractional CMO
Red
8+
Years in Home Services
200+
Companies Reviewed
$48M
Client Revenue Managed
23%
Avg. Wasted Ad Spend Recovered
The Real Problem

You Don't Have a
Tactics Problem.

You have a leadership and accountability problem. Most home-service owners aren't failing because they're bad at their trade — they're failing because no one owns marketing outcomes.

  • The owner is in every marketing decision because no one else is accountable
  • Vendors operate in silos with no shared scorecard
  • Agency reports look great but don't connect to booked jobs or revenue
  • KPIs exist on paper — but no one reviews them weekly
  • Revenue has plateaued despite continued ad spend
  • CRM data is disconnected from what's actually being spent

"After reviewing 200+ home-service companies, the same pattern shows up every time."

Most owners don't have a single source of truth for marketing ROI. Vendors know you're too busy running jobs to dig deep — so they send shiny reports that never answer the question that matters: which dollars actually worked?
This is not an agency problem.
It's a leadership gap.
How We Engage

Three Ways to Work
With Redemption Marketing

Every engagement is built around one goal: marketing that ties directly to revenue. Choose the level of involvement that fits where you are.

The Scout's Report

Your 90-Day Growth Recon

A half-day strategy intensive that reveals blind spots, audits every vendor, and delivers a prioritized 90-day action plan. Ideal for owners who want clarity before committing to an ongoing retainer.

Starting at $4,997 One-time · Plus travel if in-person preferred
  • 2-week data-gathering & prep period
  • 4-hour Functional Marketing® strategy session
  • Vendor-by-vendor ROI breakdown
  • 90-day prioritized action plan
  • Blind spot & waste report
Start Your Scout's Report
The General's Table

Fractional CMO Leadership

A hands-on Chief Marketing Officer embedded in your business 10 hours per week. Not advisory. Not a one-off audit. Full ownership of strategy, vendors, KPIs, and execution.

Starting at $9,997/month 6-month sprint commitment · Limited capacity
  • 10 hrs/week embedded leadership
  • Functional Marketing® Systems Map (first 30 days)
  • Weekly sprint planning & KPI review
  • Full vendor hire/fire/reallocate authority
  • Built for $3M+ companies with active spend
Request a Fit Call
The Lookout Post

Advisory Partnership

Long-term strategic counsel for clients who've completed The Scout's Report or The General's Table. You've built the system — now keep it sharp with ongoing advisory access to RC.

◆ Earned Engagement Only
  • Available after Scout's Report or General's Table
  • Monthly strategic advisory sessions
  • On-call access for decisions & vendor reviews
  • Ongoing KPI accountability
Inquire after completing a prior engagement
From the Field

What Clients Actually Say

"Stepping into a marketing leadership role in an industry I was still learning came with a steep learning curve. Having a structured strategy already in place accelerated everything. Rather than spending months determining where to focus, I had a clear framework, data-backed priorities, and a defensible point of view I could bring to leadership immediately. Ryan quickly earned trust and respect across the organization through his intelligence, organization, and steady temperament."

Courtney Ingersoll
Director of Marketing, Five Star Home Services

"Ryan's strategy added accountability, automation, and direction to our team. It has been transformational."

Fee Gentry
Handled Home Solutions
Case Study Results

Multi-Location Home Improvement · 4 Markets

23%
Reduction in Wasted Ad Spend
60
Days to Full Reporting Visibility
4
Markets on Single Source of Truth
3
Agencies Under One Framework

Ready to See What's Working—
and What's Not?

A 30-minute discovery call is the first step. If there's a fit, we'll outline exactly how the engagement would work for your business.

Discover Your Redemption
Ryan Cook — Fractional CMO
8+
Years in
Home Services
About

Ryan Cook

Fractional CMO · Redemption Marketing

Ryan Cook is a fractional CMO with eight years embedded inside home-service and trade contractor companies. He doesn't just set strategy — he installs the systems, manages the vendors, and holds the team accountable to results.

He's worked with residential service brands across HVAC, plumbing, electrical, and home improvement, helping owners step out of day-to-day marketing and into clarity. All with real KPIs, clean reporting, and lead flow that scales.

Before launching Redemption Marketing, Ryan served as COO/CRO at Dunzo — a home-services marketing agency — where he helped grow pipeline to over $30M. He's been on both sides of the vendor table, and he knows exactly what good looks like and what BS sounds like.

  • 8 years home-service marketing leadership
  • Former COO/CRO at Dunzo (agency, $30M+ pipeline)
  • HVAC, Plumbing, Electrical, Home Improvement
  • ServiceTitan, GHL, Jobber, ClickUp
  • Multi-location & multi-brand experience
  • Google Ads, Meta, SEO, CRM attribution
The Origin

Why Redemption Marketing Exists

After years running marketing operations for agencies — watching owners get billed for strategy that never got executed — Ryan made a decision: come over to the client side and do it right.

He'd seen the inside of enough agencies to know what owners were actually paying for versus what they were getting. He could spot underperformance before most owners even knew to ask the question. And he was tired of watching real businesses leave real money on the table because nobody in the room was actually accountable for outcomes.

Redemption Marketing is the answer to that frustration. A fractional CMO practice built specifically for owner-led home-service companies that are ready to run marketing like a business function — not a guessing game.

The name isn't accidental. Every client engagement is about recovering something: clarity lost to vendor confusion, revenue lost to misallocated spend, time lost to decisions that should have been made six months ago.

The Philosophy

Clarity without execution does not scale revenue.

Most owners already have reports, dashboards, and agencies. What they don't have is a single person accountable for decisions, priorities, and outcomes — week after week.

Marketing isn't a department problem. It's a leadership problem. The moment you put accountable leadership in place, everything else gets easier: vendors perform because they know someone's watching, KPIs move because someone's making decisions based on them, and the owner finally gets out of the middle.

RC works with a limited number of clients at any given time to ensure every engagement receives the attention it requires.

From the Field

What Clients Say

"Stepping into a marketing leadership role in an industry I was still learning came with a steep learning curve — especially as SEO and search continue evolving faster than most companies can adapt. Having a structured strategy already in place accelerated everything. Rather than spending months determining where to focus, I had a clear framework, data-backed priorities, and a defensible point of view I could bring to leadership immediately. Ryan quickly earned trust and respect across the organization through his intelligence, organization, and steady temperament, while consistently serving as a reliable source of strategic clarity and insight."

Courtney Ingersoll
Director of Marketing, Five Star Home Services

"Ryan's strategy added accountability, automation, and direction to our team. It has been transformational."

Fee Gentry
Handled Home Solutions

"We were spending across five vendors and couldn't tie reports to jobs. After the Scout's Report, we knew what to cut, what to scale, and had a 90-day plan to execute."

Home Service Owner
Phoenix Metro · HVAC & Plumbing

Let's See If There's a Fit

A 30-minute call is all it takes to know if Redemption Marketing is the right move for your business.

Book a Discovery Call
How We Engage

Services & Engagements

Three ways to work with Redemption Marketing. Each built around a single standard: marketing tied directly to revenue, with someone accountable for outcomes.

01 · The Scout's Report

Your 90-Day Growth Recon

A half-day strategy intensive that audits your entire marketing ecosystem, reveals blind spots and wasted spend, and delivers a prioritized 90-day action plan — before you commit to anything ongoing.

Ideal for owners who want to validate fit, get clarity on what's working, and understand exactly what needs to change before investing in a longer engagement.

Starting at $4,997 One-time engagement · Plus travel if in-person is preferred
  • 2-week data-gathering & preparatory period via email
  • 4-hour Functional Marketing® Framework session (virtual or in-person)
  • Full vendor-by-vendor performance audit
  • Attribution analysis: ad spend tied to actual booked jobs
  • Blind spot report & immediate action priorities list
  • 90-day campaign roadmap with specific next steps
Start Your Scout's Report

Good Fit If:

Right For You

  • $1M–$10M+ revenue
  • Multiple active vendors
  • $15K+/month ad spend
  • No single source of ROI truth
  • Want clarity before a retainer

Not a Fit

  • Under $1M revenue
  • No current ad spend
  • Looking for a quick fix
  • Not ready to act on findings
02 · The General's Table

Fractional CMO Leadership

A hands-on Chief Marketing Officer embedded in your business 10 hours per week. This is not advisory work and it's not a one-off project. RC owns the marketing plan, sets and enforces KPIs, directs your vendors, and ties spend directly to revenue outcomes.

Built for $3M+ home-service companies with active marketing spend and multiple vendors who need a single person accountable for the whole system — not just a slice of it.

Starting at $9,997/month 6-month sprint commitment · Limited client capacity · Alternative structures available
  • Functional Marketing® Systems Map delivered in first 30 days
  • 10 hours/week embedded marketing leadership
  • Weekly sprint planning and KPI review calls
  • Full authority to hire, train, evaluate, and replace vendors
  • Quarterly planning calls and daily stand-ups when needed
  • Real-time decisions — not end-of-quarter reviews
Request a Fit Call

Good Fit If:

Right For You

  • $3M+ annual revenue
  • $10K+/month ad spend
  • Multiple vendors in play
  • Owner wants out of day-to-day
  • Ready for accountability

Not a Fit

  • Want tactics, not leadership
  • Unwilling to change vendors
  • Looking for cheap consulting
  • Want a one-time audit only
03 · The Lookout Post

Advisory Partnership

The Lookout Post is ongoing strategic counsel for clients who have already completed The Scout's Report or The General's Table. You've built the system, installed the accountability, and now you need a trusted voice to help you keep it sharp.

This is not an entry-level engagement. It exists for operators who have already done the hard work of getting clear — and want to make sure it compounds over time.

Earned Engagement Available exclusively to clients who complete The Scout's Report or The General's Table first
  • Monthly strategic advisory sessions with RC
  • On-call access for high-stakes decisions and vendor reviews
  • Ongoing KPI accountability and performance check-ins
  • Strategic support without full embedded hours
  • Long-term alignment as your business scales
Start With a Discovery Call

◆ Why This Engagement Is Earned

The Lookout Post isn't an entry point — it's a continuation. To advise effectively, RC needs to understand your business deeply: your vendors, your data, your team, and where the gaps are.

That foundation is built through The Scout's Report or The General's Table. Clients who have completed either engagement can inquire about transitioning to an ongoing advisory relationship.

Not sure where to start? The Scout's Report is the natural first step for most owners. It delivers value on its own — and it gives both sides the information needed to decide if an ongoing relationship makes sense.

Not Sure Which Is Right?

Start with a discovery call. We'll figure out where you are and which engagement fits your current stage.

Book a Discovery Call
Get In Touch

Let's Start the
Conversation

If you're running a home-service business and you're tired of not knowing whether your marketing is working — this is where that changes.

Email

rc@redemptiongrowth.com

Phone

720-952-1232

Location

Centennial, Colorado

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Capacity

Redemption Marketing works with a limited number of clients at any given time. If capacity is full, you'll be added to a priority waitlist and contacted as soon as a spot opens.

◆ NOT SURE WHERE TO START?

The Scout's Report is the right entry point for most owners. It delivers immediate value and gives both sides everything needed to decide on an ongoing engagement.

Start With the Scout's Report →

Book a Discovery Call

A 30-minute call to understand your business, where you are, and whether there's a fit. No pitch. No pressure.

Discover Your Redemption

Or email directly: rc@redemptiongrowth.com

Red

"I've seen what bad marketing accountability looks like from the inside. Let's make sure that's not you."

— RC