Investment and Scope

Fractional CMO
Pricing and Engagement Terms

Redemption Marketing offers three engagement structures. Each is designed for a different stage of the client relationship. Pricing reflects scope, not a promotional rate.

What You Are Paying For

Leadership Fees, Media Spend,
and Separate Cost Categories

The fees below cover Ryan's time: strategy, vendor oversight, reporting, calls, and decision support. They do not cover media spend, software subscriptions, or specialist execution.

Media spend, agency retainers, and tools are managed within your existing vendor relationships and budget. Those costs are separate from the leadership fee and remain under your direct control throughout the engagement.

01 · The Scout's Report

Your 90-Day Growth Recon

A one-time engagement that audits your marketing ecosystem and delivers a prioritized 90-day action plan. Designed for owners who want clarity before committing to an ongoing engagement.

Starting at $5,000 One-time · Plus applicable travel

What the Fee Covers

  • 2-week data-gathering and preparatory period
  • 4-hour Campaign Map Framework session, virtual or in-person
  • Full vendor-by-vendor performance audit
  • Attribution analysis connecting spend to booked jobs where data permits
  • Blind spot report and prioritized action list
  • 90-day campaign roadmap with specific next steps

Separate Costs

Applicable travel is quoted separately.

Primary Audience

  • $5M–$10M+ home-service operators
  • Multiple active marketing vendors
  • Existing ad spend with unclear attribution
  • Owner considering a longer engagement

The Scout's Report frequently serves as the entry point before a General's Table engagement. It gives both sides the information needed to scope the ongoing relationship accurately.

02 · The General's Table

Fractional CMO Leadership

Embedded marketing leadership, involvement tailored to your scope and stage. Ryan owns the marketing plan, directs your vendors and internal team, and connects spend to business outcomes on an ongoing basis.

Typically $7,500–$12,500/month Built around a six-month growth plan. Scope and terms defined in your proposal.

What the Fee Covers

  • Campaign Map delivered in the first 30 days
  • Embedded marketing leadership, with involvement tailored to your scope and stage of the engagement.
  • Weekly sprint planning and KPI review calls
  • Full authority to evaluate, direct, and recommend changes to vendors
  • Quarterly planning calls and real-time decision support
  • Reporting frameworks and KPI scorecards your team keeps after the engagement

Separate Costs

Media spend, agency retainers, software subscriptions, and specialist execution are managed within your existing vendor relationships and remain under your direct control. These are not included in or marked up within the leadership fee.

Primary Audience

  • $5M–$10M+ annual revenue
  • Multiple vendors requiring coordination
  • Owner wants out of marketing decisions
  • Ready for a structured 6-month sprint

Scope and pricing are confirmed during the discovery call. Engagements vary based on number of vendors, markets, and complexity of the existing marketing infrastructure.

03 · The Lookout Post

Advisory Partnership

Ongoing strategic counsel following a completed Scout's Report or General's Table engagement. For operators who have built the system and want to keep it sharp without full embedded hours.

Typically $4,000–$5,000/month Following a qualifying initial engagement · Scope confirmed at transition

What the Fee Covers

  • Monthly strategic advisory sessions with Ryan
  • On-call access for high-stakes decisions and vendor reviews
  • Ongoing KPI accountability and performance check-ins
  • Long-term strategic alignment as your business scales

Eligibility

The Lookout Post is available exclusively to clients who have completed The Scout's Report or The General's Table. Scope and pricing are confirmed at the time of transition.

Why This Engagement Is Earned

The Lookout Post is not an entry point. It is a continuation. Effective advisory work requires a deep understanding of your vendors, data, team, and priorities, built through a prior engagement.

Clients who complete either a Scout's Report or General's Table can inquire about transitioning to an ongoing advisory relationship at that time.

Questions About Scope or Fit?

A discovery call is the right first step. Scope and pricing are confirmed based on your specific situation, not a standard package.

Book a Discovery Call