A proposed engagement sequence for new General's Table clients. This is a working roadmap, not a guarantee of results. Specific priorities are set based on what is found in your business.
The first 90 days establish clear priorities, reliable reporting, and accountable execution. Assessment and improvements happen together: urgent problems and clear opportunities are addressed as they are identified.
This roadmap describes a typical sequence. Actual priorities shift based on what the data shows and what the business needs.
The first 30 days focus on building an accurate picture of the current marketing operation while beginning to address what is clearly wrong. Assessment and improvement happen together. Clear errors and urgent revenue leaks are addressed as they are identified, not held until a later phase.
The Campaign Map is the primary deliverable of this phase. It documents what exists, what is working, what is not, and what gets addressed first. It becomes the shared reference point for all decisions that follow.
With the Campaign Map in place, this phase addresses the highest-priority gaps identified in the first 30 days, establishes the reporting infrastructure, and clarifies team responsibilities.
Days 61 through 90 sit within the broader six-month growth plan. This phase evaluates what the first two months produced, adjusts investment based on what the data shows, and establishes the priorities for the months ahead.
This roadmap describes a proposed sequence, not a guarantee of results or a fixed milestone structure. Actual priorities in each phase depend on what the business needs. Some engagements require significant vendor changes early. Others need reporting infrastructure before anything else can be measured accurately.
A discovery call is the first step. We'll confirm whether there is a fit and what the engagement would look like for your business.
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