Specialty Practice Area

Fractional Marketing Leadership for
Multi-Location Home-Service Companies

A company-wide lead total can hide an underperforming market. Redemption Marketing builds location-level clarity into the marketing plan from the start.

The Multi-Location Problem

What Gets Hidden
When You Only See Totals

  • A strong market masks a market that is losing money on every booked job
  • Vendors report on channel performance, not market-level business results
  • Budget allocation across markets happens by habit rather than by data
  • One agency may be responsible for multiple markets with no differentiated strategy
  • Leadership cannot tell where demand is growing, where conversion is breaking down, or where investment needs to change

"A company-wide lead total can hide an underperforming market."

Redemption Marketing builds a shared marketing plan with targets and reporting by location, service line, and channel. Leadership can see where demand is growing, where conversion is breaking down, and where investment needs to change.
What This Looks Like in Practice

Location-Level Marketing
Leadership and Coordination

Market-Level Budgeting and Reporting

Ryan coordinates your agencies and internal team around location-level targets. Each market has its own budget, its own performance benchmarks, and clear reporting that connects marketing spend to booked jobs and completed revenue by location.

Leadership gets one accountable marketing leader overseeing the whole system, not separate vendor conversations for each market.

Vendor Responsibilities by Market

Multi-location companies often have multiple agencies running in parallel without clear lanes. Ryan defines vendor responsibilities by market and service line, eliminates overlap, and establishes a performance standard each vendor is held to.

Where vendors are underperforming in a specific market, that is identified and addressed. Where a market needs a different approach than others, that distinction is built into the plan.

Brand Coordination Across Markets

For companies operating under more than one brand, Ryan builds a coordination layer that keeps brand identity consistent while allowing market-specific tactics where appropriate.

One Source of Truth for Leadership

The goal is a single weekly view of marketing performance across all markets: where demand is up, where conversion is lagging, where budget needs to move, and what each vendor is responsible for addressing.

Who This Is Built For

Multi-Location Companies
Doing $5M or More

Redemption Marketing's multi-location practice is built for home-service companies operating across two or more markets with active marketing spend in each. This typically means $5M or more in combined annual revenue and multiple vendor relationships that need coordinated oversight.

This is not a fit for companies that are just opening their second location and have minimal marketing infrastructure. It is built for operators who have already expanded and are now dealing with the complexity that comes with scale.

Book a Discovery Call

Running Multiple Markets and Ready for One Accountable Marketing Leader?

A 30-minute discovery call will tell us both whether there is a fit and which engagement makes sense for where you are.

Book a Discovery Call